Consulting
The social web has dramatically changed how we do business today.
The goals and core wisdom of business logic haven’t changed, but with most of our markets connected by on and offline social loops, how we design commerce and community and distribution certainly have.
As an advisor and consultant to early stage and growth companies, my job is to sort out that change, to bring an understanding of business and marketing dynamics to this ever evolving business and brand ecosystem.
I bring 25 years of building companies, products, brands and communities, innumerable launches, fund raisings, acquisitions and a couple of IPOs. And a strong network of global connections built on operational experience in computer gaming, movies, virtual worlds, community building and internet services in both B2B and B2C industries.
And most important, a driving passion for exploration of how businesses and communities have changed on the social web.
You can find me on Disqus, Twitter, Tumblr, LinkedIn and, of course, my blogs.
Or just contact me and let’s talk about your business and how we can turn a new lens on growing your market.
How do we work together?
Every person and company and market is different, but my engagements loosely break into two types of partnerships.
As a CEO advisor:
- I’m part of your team for the long haul.
- A board-level partnership. I’m your committed expert on community and market development marketing, distribution and exit strategies.
As a consultant:
I act as your stand-in CMO, market strategist and team leader for company turnarounds, launches, growth initiatives and rebrands.
Over the past few years, engagements mostly look like:
- The Discovery Plunge: Companies don’t always know what they don’t know. A 2-3 day discovery project dives deep into your current model and business metrics with an eye towards new areas for accelerated growth and efficiency.
- Define, Design, Deliver: I take the leadership role for 90-120-day projects with defined goals (traffic growth, brand reconfiguration, community strategy). We can use your in-house teams, build new ones or pull from my networks.
- Expert on call: One-three days a month, bringing a CMOs perspective to ongoing business metrics and plans.
How to get started?
Easy…just contact me:
- Email me at arnold@waldstein.com or use the Contact Form.
- Skype me @awaldstein.
- Call or text me on my cell @ 408-497-8317.
