Digging into the social fabric of communications inside the Enterprise or making it into GAAS (Games as a service) or just brand building is stimulating and opens up areas for change in product development, distribution and marketing that were truly unavailable before.

Stimulating possibilities of big change are at our fingertips!

Digging into the social fabric of communications inside the Enterprise or making it into GAAS (Games as a service) or just brand building is stimulating and opens up areas for change in product development, distribution and marketing that were truly unavailable before.

Stimulating possibilities of big change are at our fingertips!

Agree – worthy of examination – saw your name/blog from SA.

MP

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Michael L. Perla
Cell: 404-786-0528

I may ping you if I decide to do any work within the enterprise. My current clients are smaller start-ups either building products on top of or within social infrastructures or using the blogosphere for marketing and brand development.

What drove me to dig into Chatter was that it seems so rich, yet so unconnected to the personal networks of the employees. This is so counter to how it works on the open web that it was worthy of examination.

Again, thnx.

I think there are multiple reasons for Chatter … Sharepoint being one,
which is often a gateway for MS Dynamics or an extension depending on the
initial kernel … re: the Google reference – it was more around taking
“work” time and using it to be more productive, create new
product/businesses, etc. There is often a demarcation between work time and
play/social time … for many jobs, the distinction is quite muddy and not
all that valuable … the word productivity has some denotated meanings -
output/input – as well as some that are more intangible like engagement,
interest, etc. I think Chatter makes some sense and will ultimately be a
good barometer around trust and transparency in the org … there are some
who won't touch it as it's in the public square …

MP

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Michael L. Perla
Cell: 404-786-0528

I believe for Google you are referring to the policy of 5-10% of engineers time to be spent on personal projects of interest to create enthusiasm around self directed creativity. Not particularly germane though to the question of socialization.

I used an 'X” because I don't believe there are hard numbers (and my apologies if this wasn't clear). One premise of social media is that we receive and act on information more quickly from people who we trust and know and less from strangers and pundits. Chatter is being made to create and maintain those relationships and drive productivity within the enterprise so that teamwork and info exchange is more efficient and 'flattened'.

My point was simply, that on or offline, my experience tells me that being more productive is a large upside for the small time cost of socialization during work. This is just human nature. Salesforce and their customers must believe this or else why build Chatter?

You will realize that X% socialization be it online or at the water cooler, drives productivity through the roof.

My response is yes…but.

Of course, it's not simple but its happening in little pieces. Chatter is an interesting move but it really blocks personal networks from following people as they work.

In some ways, Microsoft's move to allow and encourage their employees to have personal blogs about themselves and their jobs is an even bolder move. Not from a technological standpoint but from the social/legal breakdown of age old barriers.

In a customer driven world, everything even the behaviors of large corporations needs to change. The challenges of corporate change are greater, and likewise interesting.